BFKA Cutencyclopedia

Based on the doctoral thesis Cutencyclopedia: A Theoretical-Practical Investigation on Kawaii as an Aesthetic Category in Art and Pop Culture (2020), BFKA (Book Formerly Known As) CUTENCYCLOPEDIA is an adaptation into book form that combines a series of theoretical essays presented as an “encyclopedia” or critical dictionary with original illustrations by Hetamoé and graphic remixes by 100% GRAPHIC DESIGN SOLUTIONS. Through this format, it explores the concept of kawaii (“cute”) as an aesthetic category and its pervasive influence on our contemporary mediascapes, as well as the broader phenomenon of the Japanization of global pop culture, encompassing manifestations ranging from the visual arts exhibited in museums and galleries to the digital underworld of mass culture.